COVID placed tremendous strain on the country’s healthcare system.

Vaccine and social distance mandates made enemies of doctors and nurses, resulting in increased mental health challenges and burnout among healthcare workers, according to the Centers For Disease Control and Prevention.

To combat complaints from patients and politicians that dominated the news cycle, CGSC’s Stan Chambers Jr. conceived and led the launch of a content hub for the North Carolina Healthcare Association (NCHA) that helped change negative sentiment towards healthcare workers.

Creating a content hub allowed NCHA to achieve some key objectives:

• Align Content with Business Goals: Every piece of content drove measurable success.

• Target the Right Audiences: Data-backed insights made it easy to craft content that resonated and converted.

• Maximize Content Distribution: The content hub was the centerpiece of an omnichannel strategy across web, social, and email.

• Optimize Performance for Growth: Tracking, analyzing, and refining simplified the ability to boost visibility and ROI.

“Stan’s creativity, adaptability, and leadership in conceiving and launching It Takes A Hospital really enhanced the value we bring to our member hospitals while increasing our presence among key audiences. His versatility was evident throughout this project, which included creating video and written content for the website and working with an agency to bring the website to life.”

Cynthia Charles, Vice-President of Communications,

North Carolina Healthcare Association