Building Brand Momentum
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Kempower introduced its brand to North America with compelling video that united teams and engaged a fast-growing EV market.
Energizing a Global Brand for U.S. Expansion
Kempower’s mission to Power Plant Cool is gaining momentum in an industry on fire. The U.S. electric vehicle market must scale tenfold to support an estimated 27 million EVs by 2030, with the charging infrastructure poised to grow by more than 31 million charge points, according to PwC.
Well-established in Europe, the Finnish company saw a major opportunity across the Atlantic. In 2023, Kempower opened its North American headquarters in Durham, North Carolina—marking a bold step toward U.S. market expansion.
To support this move, CGSC Creative produced a series of brand videos, including one featuring Kempower’s global leadership team visiting the new Durham hub.
The result was storytelling that drove business growth:
Increased Brand Awareness: Kempower was able to stand out in a crowded market with a recognizable identity.
Built Customer Trust & Loyalty: Professional video helps create consistent branding that fosters credibility and engagement among customers and employees.
Drove More Conversions: Compelling brand presence leads to higher engagement and sales.
Ensured Multi-Platform Consistency: The videos maintained a unified voice across websites, social media, and marketing materials.
“When people walk into our North America headquarters, one of the first things they see is a professional video created by CGSC. This is important because we want visitors to quickly see the level of quality in our work, from our EV chargers to our content. CGSC not only brought their talent, professionalism, and cooperative nature, but their understanding of business objectives to help us achieve content success.”
Miracle King-Wilson, North America Public Relations Manager, Kempower
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