Establishing

Brand Presence

Global EV charger maker Kempower utilized video to establish its North American presence to internal & external audiences.

Kempower’s mission of Powering Plant Cool is happening in an industry that’s heating up.

The U.S. electric vehicle market must grow tenfold to satisfy an estimated 27 million electric vehicles by 2030, according to PwC. Charge points could grow by 31 million by 2030 and the electric vehicle supply equipment market could grow from $7 billion to $100 billion by 2040, PwC said.

Kempower is well-established in Europe, but the Finish company saw great opportunity on the other side of the Atlantic Ocean, opening its North America headquarters in Durham, N.C. in 2023.

CGSC produced multiple videos, including one of the global leadership team visiting Durham, to help Kempower achieve multiple objectives:

  • Increase Brand Awareness: Kempower was able to stand out in a crowded market with a recognizable identity.

  • Build Customer Trust & Loyalty: Professional video helps create consistent branding that fosters credibility and engagement among customers and employees.

  • Drive More Conversions: Compelling brand presence leads to higher engagement and sales.

  • Ensure Multi-Platform Consistency: The videos maintained a unified voice across websites, social media, and marketing materials.

“When people walk into our North America headquarters, one of the first things they see is a professional video created by CGSC. This is important because we want visitors to quickly see the level of quality in our work, from our EV chargers to our content. CGSC not only brought their talent, professionalism, and cooperative nature, but their understanding of business objectives to help us achieve content success.”

Miracle King-Wilson, North America Public Relations Manager, Kempower

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